Series 2 | Episode 3 | Ameliarate Through Wine | Jo Elvin


My next guest is Jo Elvin – a multi award-winning editor who has launched and steered some of Britain’s most successful magazines including Sugar and Glamour – the biggest selling glossy in Europe. This Australian powerhouse arrived in the UK from Sydney in 1992, with a two-line CV and £400. And her first job was as a waitress in a pub! But she slowly worked her way up through the ranks to become one of the country’s most respected editors.

For the last two years she was CEO of Children with Cancer UK and through wine we will be delving deeper into her inspiring and multifaceted career and life decisions. We cover a wide range of topics – I would expect nothing less – from the effects of the digital age on the magazine industry, the importance of ‘method acting’ when being an Editor, the dearth of teenage magazines when they are needed more than ever, the importance of knowing when to leave a job, who to watch in fashion and much more!

To power this awesome chat, I had to feature incredible wines by inspiring female winemakers and female run wineries around the world. For our supermarket option, I introduced Jo to the crisp yet fruity Spanish grape, Godello, made by one of Spain’s top winemakers, Katia Alvarez and who rightfully features in Majestic’s Winemaker Series. From Liberty Wines, I chose a gorgeous Rosé from iconic Sicilian winery, Donnafugata, who for this wine has done a collab with Dolce & Gabbana to express the connection of wine to fashion and the arts. I also chose one of my favourite Fleuries, made by another inspirational Aussie, Jane Eyre – who previously was a hairdresser and is now an award winning Negociant in Burgundy.

Supermarket: Majestic Wine: The Winemaker Series: Godello Grape, Spain

Importer: Liberty Wines

Wine: Dolce and Gabbana Rosa, Donnafugata, Sicily, 2022, Italy and Jane Eyre, Fleurie, Beaujolais, 2022, France

To buy the wine and drink along, go visit your local Majestic and go online to:

Here is some fun behind the scenes: